Not only is new home purchases and existing home purchase fallen for the past year or so the mortgage industry has seen brokerages collapse. I believe the pattern to continue this way for some time to come. I also believe there is something you can do about it to survive these times.
Right now online networking and marketing is how many real estate professionals are getting ahead. There are many ways to go about your online networking. Online forums are helpful when it comes to new marketing ideas. You can also blog away to help get your word out.
If you have your own website, I am sure you have heard of link exchanges. The thing about link exchanges is that you have to know where to put them. I have spent countless hours on my SEO tool trying to figure this out. I have searched keyword after keyword after keyword and have had some success, hey after only 3 months if you go to msn search and type in Minnesota refinance mortgage, you will see me listed at the top of the first page.
Im sure you have also seen or tried pay per click or pay per call leads, but are you really trying to spend that type of money for those leads, and internet leads… id like to hear from one broker who has got what they expected. In short, we need a cost effective way to market to our local customer because that’s who we care about.
Since you took the time to read through this I am happy to let you know that I have a solutions.
